The Full Story
About
At ION Becoming Ageless, our goal is to empower women over 50 to adopt fitness and health practices, breaking free from the stereotypes linked to aging. This shift aims to promote vitality and active lifestyles, regardless of age or health status.
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Our purpose if to help women regain a sense of physical freedom and give them back their vitality.
Vision
To become a leading platform that redefines ageing for women over 50 as a period of vitality and wellbeing.


Our Values
Empowerment
We believe in the strength and potential of every woman. We inspire women to achieve their fitness and wellness goals, no matter what their age and feel confident in their own skin.
Inclusive Community
We foster a sense of community and belonging. We believe shared experiences and mutual support are key to woman at all stages of their fitness journey.
Longevity
Creating both a sustainable business and sustainable health regime. We prioritise long-term habits that promote a vibrant active life.

